Make Progress AI is seeking to enhance its online presence through improved search engine optimization (SEO) strategies. The project aims to optimize existing blog content to increase visibility and drive more organic traffic to the company's website. Additionally, the project involves developing a strategic outreach plan to acquire high-quality backlinks, which are crucial for improving search engine rankings. Learners will apply their knowledge of SEO principles, keyword research, and digital marketing strategies to achieve these goals. The project will involve analyzing current blog performance, identifying areas for improvement, and implementing SEO best practices. The ultimate goal is to boost the company's online authority and attract a larger audience.

The project deliverables include a comprehensive report detailing the SEO optimization strategies applied to the blogs, including keyword analysis and content adjustments. Additionally, learners will provide a strategic plan for backlink outreach, identifying potential partners and methods for acquiring backlinks. The final deliverable will be a presentation summarizing the outcomes and recommendations for ongoing SEO improvements.