CAYOP shares youth-opportunities daily. We hope to revamp our social media and email marketing content to engage more youth.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, marketing goals and target market.
• Populating templates for designs
• Using scheduling tools to make digital content
• Tracking engagements

By the end of the project, students should:

• Make digital content as per agreement
• Provide suggestions

Bonus steps would include:

• Improving designs based on testing feedback

Final deliverables should include

• A final report for review and approval, and share lessons learned during a 30 min call

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and digital content
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.