MentaMorph is seeking to enhance its outreach and engagement with educators by promoting its innovative Educators Program for Game-based and Active Learning. The project aims to develop a comprehensive marketing strategy that targets teachers interested in integrating interactive learning methods into their curriculum. The goal is to increase awareness and adoption of the MentaMorph Money Educators Program and the MentaMorph Money Game among educational professionals. Learners will analyze current marketing trends, identify key target demographics, and propose effective marketing channels. The project will also involve creating engaging content that highlights the benefits of the game in fostering active learning environments. By the end of the project, learners will have crafted a strategic marketing plan that aligns with MentaMorph's objectives and resonates with the teaching community.

The project deliverables include a detailed marketing strategy document outlining target demographics, recommended marketing channels, and content ideas. Additionally, learners will produce a set of promotional materials, such as social media posts and email templates, to support the strategy. A presentation summarizing the strategy and its potential impact on MentaMorph's outreach efforts will also be required.