Market Research Prior to Entering into New Verticals (Finance, Tech, Education)
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
competitive analysis marketing strategy new product/service development commercialization sales & marketingExpansion Strategy
Impetus Digital is ready to expand its product and service reach into new verticals!
Our leading-edge B2B collaboration software (the Impetus InSite Platform®) and complementary professional services (e.g. content creation, stakeholder management, and advisory board facilitation) are currently only being marketed to companies in the life sciences sector (pharmaceuticals, medical devices, biotech, healthcare agencies, patient support organizations, etc.).
After a thorough review of our platform and services via our website and the materials we will provide, we’re looking for your help in assessing:
- Our potential entry points (e.g. target companies, departments, and/or job titles) in the financial, technology, and education sectors
- If the tools, processes, and pricing plans we offer would meet the needs of the identified targets (if not, what would be required from us to meet their needs?)
- The competitors we’ll be up against in these sectors.
We’d like as many primary data sources as possible (surveys, interviews, etc.).
Deliverables
- A written report detailing the findings, analysis, and recommendations
- A presentation to management
About the company
Impetus Digital is the spark behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. Our best-in-class technology and services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.