PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Creating Content for Online Presence:

Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. The current project will use the findings from market research to develop and source content that serves and appeals to the target audience identified that can be saved for posts throughout the upcoming months on our social media platforms (Instagram, Facebook, YouTube) and on our website. (Website development also included in this project- template currently available).

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

5

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

70

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

- The development of an optimized webpage using a “drag and drop” website building platform (ie, Wix)

-Content development/recruitment for the webpage that is appropriate and helpful for our target audience (target audience(s) currently being defined via a market research project).

-Content development/recruitment to be catalogued for use in our social media platforms and website. Content topics will include but may not be limited to: Motivation, recipes, workout/fitness tips, funny fitness/nutrition content, animal welfare success stories, information from Certified Humane that will assist the audience to find and shop for other Certified Humane products. The content will be saved for use in social media engagement throughout the upcoming months, unlimited content can be developed for this future use. Content can be a mix of original content and sourced content that can be shared to our page.

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

• Webpage development
• Content creation/sourcing

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Completed Webpage using the template provided
• Content created and sourced that relates to the aforementioned topics. Content to be saved/organized according to topic with links/references to author's site for any content that is not original.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme and Brittany MacLellan