We are looking to collaborate with students to design a new social media marketing campaign for the launch of Ozex. This project will involve the following key steps:

1. Understanding Ozex: Students will familiarize themselves with Ozex’s products, our mission, and the goals of the social media campaign.
2. Content Strategy and design : Planning the types of content that will be created for each platform (e.g., educational posts, testimonials, infographics, short videos).
3. Tracking Key Performance Metrics: Students will define the key performance indicators (KPIs) to monitor throughout the campaign, such as engagement rates, reach, clicks, and conversions.
4. Content Calendar: Creating a detailed social media content calendar outlining key dates, types of posts, and campaign milestones.

Additionally, students will work with our pre-designed Canva templates and use tracking files to ensure consistency in branding and monitor the progress of the campaign effectively.

To achieve the project's objectives, students will be required to:

Campaign Strategy and Design (42 hours):

• Analyze and develop the social media campaign strategy: Identify the most effective social media platforms for Ozex’s target audience and propose tailored strategies for each channel.
• Content planning: Design the types of content for each platform (e.g., educational posts, testimonials, infographics, short videos) using our pre-designed Canva templates.
• Create a social media content calendar: Plan a detailed schedule that outlines key dates, post types, and milestones for the launch campaign.

Performance Metrics and Tracking (5 hours):

• Identify key performance indicators (KPIs): Define metrics to track throughout the campaign, such as engagement rates, reach, and conversions.
• Set up tracking files: Use tracking files to monitor and evaluate the success of the campaign in real time.

Collaboration (10 hours):

• Work closely with the marketing team: Collaborate with Ozex’s marketing team to ensure alignment between the content and the overall brand message.
• Participate in regular feedback sessions: Attend team meetings and provide updates on the progress of the campaign.

Documentation and Presentation (2 hours):

• Create comprehensive campaign documentation: Document the campaign strategy, content calendar, KPIs, and the reasoning behind selected social media strategies.
• Deliver a final presentation: Provide a 10-minute presentation summarizing the campaign’s objectives, strategies, and expected outcomes.

Deliverables:

At the end of the project, students are expected to submit:

Campaign Strategy and Content Plan:

• A detailed content calendar: Including specific posts, platforms, and publishing dates.
• Content examples: Screenshots or live links showcasing sample social media posts created using Canva templates.

Performance Tracking and Reports:

• KPI tracking setup: Completed tracking files and a report on how performance will be measured throughout the campaign.
• Performance evaluation: Initial analysis of expected engagement metrics based on platform strategies.

Project Documentation:

• Comprehensive documentation: Covering the entire campaign process, including setup instructions for content posting and guidelines for monitoring success.
• User guide: A simple guide explaining how to manage and optimize future social media campaigns using the provided tools and templates.