The project aims to equip epcmst.com with comprehensive insights into its target audience, competitive landscape, and prevailing industry trends within the Engineering, Procurement, and Construction Management (EPCM) sector. The primary goal is to enable the company to make informed strategic decisions based on data-driven analysis. By understanding the nuances of the EPCM sector, epcmst.com can better position itself in the market and tailor its services to meet client needs effectively. The project will involve gathering and analyzing data related to market trends, competitor strategies, and customer preferences. Learners will apply their knowledge of data analysis, market research, and industry-specific dynamics to deliver actionable insights.

The deliverables for this project include a comprehensive report detailing the findings on target audience characteristics, competitor analysis, and industry trends. Additionally, a presentation summarizing key insights and strategic recommendations will be prepared. The report and presentation should provide clear, actionable insights that epcmst.com can utilize to enhance its market positioning and service offerings.