Social Media Manager

Closed
MakerKids
Toronto, Ontario, Canada
CEO
(2)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Marketing strategy Media Visual arts Education
Skills
telecommuting competitive analysis industry analysis self-motivation minecraft brand awareness marketing optimism videography pinterest
Details

You have that optimism that you can have a career that changes the world. You want to work with people, make a difference in their lives, and get the breadth of experience you can build a meaningful career on.

You’ll find what you’re looking for here.

We’re MakerKids, developing maker learning programs for kids, and running virtual camps and after-school programs on Coding, Robotics and Minecraft. We ignite kids’ potential and inspire them to be inventors, entrepreneurs, and innovators.

We’ve been featured in major media such as Wired, CTV and the Globe and Mail, and have spoken at SXSW, Maker Faire, MakerCon, and more. Right now, we’re looking for a new Social Media Manager, and we hope that’s you.

We’re growing quickly, and we’re looking for leaders to grow with us and ultimately drive our mission forward. We hope that you are our next Social Media Manager.

Social Media Manager

Your first goal in this position is to run the day-to-day social media marketing of our MakerKids experience. You’ll accomplish this by managing our Facebook, Instagram, Twitter, Linkedin, Pinterest and TikTok. We’ll be very open to any improvements you can make in these.

Once you’ve learned how our social media marketing runs, you’ll turn your attention to optimizing our social media marketing and growing revenue.

Practically speaking, you will also:
-Focus on MakerKids’ brand and differentiating message, our market and buyer personas, competitive analysis and industry analysis
-Take a proactive, problem-solving approach to improve our current social media marketing procedures and delivery to maximize our revenue
-Take ownership of our social media marketing functions: content, engagement, community management, etc.
-Steward social media design
-Manage the social media marketing materials to meet high quality standards
-Create brand awareness and other marketing activities to increase our growth

This is a varied position, and if you have experience as a Social Media Manager, that variety will feel familiar. You’ll have our full support to make changes that will make a lasting difference on our business.

You’re the right fit for this role because you have a customer-centric mindset, and are always looking for ways to improve marketing, or tackle high-leverage challenges to make things work better.

Working with MakerKids

Our bright, colourful, playful Makerspace office is located at 2451 Bloor Street West in Toronto, steps from Jane TTC station, which is a good home base for office tasks. We are currently working remotely, and plan to continue doing so until it’s safe to gather again. or indefinitely. This position will be remote initially, and could continue to be remote if desired.

Qualifications

If you have these, you’ll be a great fit:

-Experience growing revenue in a social media marketing position
-Experience with managing promotional calendars, growing followers, making/overseeing design, writing copy that converts, and managing/overseeing social media
-Strong leadership experience, grit, and self-starter capabilities
-An ability to pass a criminal background check with vulnerable sector screening

Anything on this list would be an asset:
-Design experience
-Videography experience
-Bachelor’s degree in any related field

If this opportunity sounds like the meaningful, career-building challenge you’ve been looking for, we can’t wait to meet you!

Deliverables
No deliverables exist for this project.
Mentorship

Supervision and mentorship

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Education

We’re MakerKids. We started the first makerspace for kids in the world, and now run award-winning virtual programs, camps and parties on coding, robotics and Minecraft. Our programs help kids develop confidence, social skills, resilience and a positive relationship with technology. We ignite kids’ potential and inspire them to be inventors, entrepreneurs, and innovators. Kids have started businesses, won prizes from NASA, and had positive mental health outcomes. Come change the world with us, one kid at a time. We provide amazing interest-driven STEM programs to help kids move from being consumers to creators. MakerKids was named Best Kids’ Workshops by Toronto Life Magazine and one of the top ten awesome birthday parties in Toronto by Today’s Parent. We’ve been featured in major media such as Wired, CTV and the Globe and Mail, and have spoken at SXSW, Maker Faire, MakerCon, and more.