The main goal for the project is to reposition and expand the market for DHKND Management Inc. through advertising and marketing strategies. This will involve several different steps for the students, including:

- Conducting market research to identify potential target audiences and market segments.

- Developing advertising and marketing strategies to reposition the brand and expand its reach.

- Creating promotional materials and campaigns to attract new customers and retain existing ones.

- Analyzing the effectiveness of the advertising and marketing efforts and making adjustments as needed.

By the end of the project, students should complete the following list of activities:

- Market research report identifying potential target audiences and market segments.

- Advertising and marketing strategies to reposition the brand and expand its reach.

- Promotional materials and campaigns to attract new customers and retain existing ones.

- Analysis of the effectiveness of the advertising and marketing efforts with recommendations for adjustments.

Final deliverables:

- A comprehensive report detailing the market research, strategies, promotional materials, and analysis.

- A presentation explaining the research, strategies, and outcomes.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Our current brand guidelines
• Input on choices, problems or anything else the students might encounter.
• $1400 Stipend