Biz Dev/Marketing for new Ed Tech product
Project scope
Categories
Communications Operations Project management Product or service launchSkills
target market branding campaigns value propositions market segmentation blog posts marketing market research speed reading integrated marketing communications business to businessThe primary focus will be on our online mindful speed reading platform, MindFlow.
Branding - Conduct a full competitive landscape assessment; define MindFlow's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Marketing Communications - Create/tweak current advertising and PR materials; create: integrated marketing campaign; branding campaign for different markets the product serves (B2B - emails (to tutoring/test prep companies, tutors, education organizations, allied professionals, etc..)
- Market Research - Investigate competitive landscape; perform market segmentation to identify the ideal target market
Other
Outbound email marketing campaigns
Content development, social and blog posts, LinkedIn and website copy.
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- Improve our brand's presence and capture greater market share
- Identify and reach target market and ensure we are optimally positioned
- Communicate our brand's story and mission to a broad audience.
- Generate more traffic and revenue through search engines
- Improve our online presence, reach more customers, and effectively promote our brand through compelling content.
We hold team meetings and intern(s) work directly with principles and project leads.
About the company
CTP is a full-service test preparation company disrupting the education space by combining holistic and mindful modalities with content mastery and best methods in test-taking. With offices based in NYC and The San Francisco Bay Area. We serve each student individually, with clients in middle through the medical school. Our holistic and mindful techniques help students to regulate the emotions that emerge when in a high-stakes, pressure-filled experience. These methods support comprehensive learning, improve performance, and lead to top scores. MindFlow is our mindful speed-reading module, that we offer in-person and online. Simply put, CTP is to students what sports psychologists and trainers are to high performing athletes. Other things we're involved in:MBA Waves a weekly LinkedIn Live program for business school hopefuls and our online platform, MindFlow Speed Reading. citytestprep.com, mindflowspeedreading.com and mbawaves.com