We are ready to take our business to the next level. It's time to grow our business with innovations! Our company requires assistance in assessing our customer landscape according to our development strategic plan. Your research work will contribute to our growth and expansion assessment!

To successfully expand, we need to find out: Are we targeting the current market effectively? Which new markets align with our current one? What is the market size for new regions? Where are buyers that we have yet to reach? What are the pros and cons of expanding our operations? What potential competitors exist in new locations? What legal protocol and other risks will need to be considered?

Students will complete market assessment and environment research, including a SWOT analysis and an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

We would like this to be partnered with some primary data collection, surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

Students will connect directly with the employer and relative team leaders for mentorship and supervision throughout the project.