Global Marketing Strategy for Wellness Provider Acquisition
Project scope
Categories
Communications Market research Operations Project management LeadershipSkills
sales strategy presentations social media global marketing marketing sales presentations sales business to business innovation researchOur Current Challenge:
Our team is looking for a group of students that can help research, create and implement generic sales presentation templates for different sales demographics. This is an excellent collaborative project for a group of students interested in working together in real-world sales strategy development and presentations.
The primary project requirements include:
- Marketing: Innovative ideas, and strategies to determine relevant presentations for onboarding our specific market to wellness providers.
- Identification of providers/clinics to join the ecosystem, and where to find them
- Schools
- Educational institutions
- Wellness education institutions
- Different wellness Associations
- Social media platform
A strategy document to outline:
- Development of a top-down vs bottom-up approach strategy and the combination of the different approaches
- Targeting the user base of the organizations to encourage decision-makers to onboard our platform
- Targeting the providers, clinics, schools, associations directly
- What information can be provided to each of these groups to bring them on-board
- What are the potential negative impacts and analysis of a combination approach?
- Identification of how to reach out to each of the potential customers, impact on what and how the different marketing mediums will be used.
- Content Calendar Execution: Timeline with weekly updates, and completion of milestones for presentations
Working with tools and programs such as PowerPoint, Excel, Word, basic understanding of Social Media platforms, Linkeden
Our Desired Outcome:
We’re excited to work with students who can help us not only brainstorm and also execute a strategy to achieve:
- To help onboard our B2B market and achieve being the top-ranking corporate global wellness platform.
This project is an excellent opportunity for students to prove their skills to future employers, as the impact of their work on this project can be easily measured and communicated.
- We will provide
- Provide a dedicated contact who is available to answer periodic emails or phone calls over the project's duration to address students' questions and concerns.
- Dedicated contact will be available for a quick phone or virtual call to initiate your relationship and confirm your scope as an appropriate fit for the course—approximately 30 minutes.
- The Executive Team will be available for a short project kick-off with students (virtual conference call) to introduce the company and project goals—approximately 60 minutes.
- The Executive Team would be available for all sessions where student groups present their findings and recommendations—Virtual conference call.
About the company
WellnessWrx is a startup tech company in the wellness industry. Our mission is to raise the profile of wellness in the corporate world by offering our curated blended holistic and mainstream marketplace for the workforce.