We want students to review our current digital presence on various social media channels as well as our website and help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

Final deliverables can come in the form of a report and/or presentation and can provide successful examples and any detailed information that can provide clarity on where are the areas that our current practice could improve.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. We will provide our brand guidelines and access our social media channels and their respective analytics so students can fully observe our performance on our social media and we will be available for any questions the students may have.