SEO and Social Media Strategy
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media analytics social media content search engine optimization social mediaOur team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.
This will involve several different steps for the students, including:
- Researching keywords to determine the most relevant terms that our customers search for.
- Researching Search Engine Optimization requirements for us to rank on the first page of Google.
- Constructing a content calendar to upload social media content for the maximum possible traffic .
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Compiled a list of the most relevant SEO keywords for us.
- Created a content calendar to drive traffic to our social media pages.
- Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
- Created engaging social media posts using the most efficient SEO keywords..
Bonus steps would include:
- Tailoring the content calendar to our customers' activity levels on different times and days.
Final deliverables should include
- A report containing the most relevant SEO keywords for our company and a content calendar.
- Designs and writing for several social media posts to be uploaded as per the content calendar.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What SEO keywords are being used by our company now, and which keywords have been used in the past?
- How do we rank on Google based on different search terms?
- When and how much do we typically post on social media?
- Input on choices, problems or anything else the students might encounter.
About the company
The Inclusivity Institute for Better Data (IIBD) holds a steadfast mandate to engender an equitable future, anchored in the principles of diversity, equity, and inclusivity. As a non-profit consultancy, our primary role extends beyond research, underlining the profound significance of community development and engagement. Our commitment is hinged upon fostering inclusive growth, upholding objectivity, and driving impactful change responsibly.
Our key endeavor is to provide comprehensive data collection and visualization services, tailoring our offerings to the unique needs of equity-deserving groups. We are dedicated to transforming complex data into clear, comprehensible visualizations, equipping organizations, individuals, and governments with the tools necessary for informed decision-making. We strongly believe that the potency of accurate, accessible data lies in its ability to stimulate advocacy, inform policy development, and direct resource allocation.
At IIBD, we offer a diverse range of services including storytelling, strategic planning, and diversity consulting. These competencies enable us not only to build narratives that engage various stakeholders, but also to craft strategies that reinforce our core values of inclusiveness and impact. By focusing on these elements, we aim to amplify marginalized voices, challenge systemic barriers, and foster an environment that promotes fairness and understanding.