We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to perform a comprehensive analysis of our business. We have shared a few high priority goals and desired benefits below to help guide you:

- As a relatively newer publication in pop culture journalism, we are looking to develop advantages against the incumbents and seek opportunities for growth.

- At this time, we've highlighted (1) the exploration of content formats, (2) the understanding of different content channel strategies, and (3) expansion of our content focus to be our company's major next steps.

- Following this project, we would like to have a clear idea of what the characteristics of our main audience, the type of content they are looking for, channels we should be using to reach these audiences, how to develop this content, and how to use these channels