At Rhozeland, we pride ourselves on our commitment to innovation and creativity. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

The main goal of this project is to develop and produce high-quality digital media content for Rhozeland's marketing efforts. This includes video production, photography, visual/design work, and copywriting. The project should be manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks.

This will involve several different steps for the students, including:

- Understanding Rhozeland's brand identity and target audience.

- Collaborating with the marketing department to develop content ideas and concepts.

- Producing high-quality video content, photography, visual/design work, and copywriting.

- Receiving feedback and making necessary revisions to the content.

- Ensuring that the content aligns with Rhozeland's overall marketing strategy and goals.

By the end of the project, students should complete the following list of activities:

- Developed and produced high-quality digital media content for Rhozeland's marketing efforts.

- Demonstrated an understanding of Rhozeland's brand identity and target audience through the content created.

- Collaborated effectively with the marketing department to bring content ideas and concepts to life.

- Incorporated feedback and revisions to ensure the content meets Rhozeland's marketing strategy and goals.

During this project, students will:

• Produce engaging video content for marketing campaigns
• Capture and edit professional photographs
• Create visually appealing designs for digital and print media
• Write compelling copy for various marketing materials

By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.

Project Details:

Task Breakdown:

1. Video Production: Develop and produce marketing videos, including storyboarding, filming, and editing.
2. Photography: Capture high-quality images for use in marketing materials.
3. Visual/Design Work: Create graphics and visual content for digital and print media.
4. Copywriting: Write engaging and persuasive copy for advertisements, social media posts, and other marketing content.

Final Deliverables:

1. Marketing Videos: Completed video projects ready for publication.
2. Photography Portfolio: Edited photos for marketing use.
3. Design Assets: Graphics and visual content files.
4. Copywriting Samples: Written content for various marketing channels.

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an NDA, please provide redacted deliverables or a sample of non-confidential work.

Final deliverables:

- A portfolio of the digital media content created for Rhozeland's marketing department.

- A written report detailing the process of content creation, including insights gained and lessons learned.

- A presentation showcasing the developed content and its alignment with Rhozeland's marketing strategy.

Benefits for Students:

• Develop skills in digital media production
• Gain exposure to industry-relevant marketing challenges
• Potential networking opportunities

By refining the project description in this manner, prospective students will have a clearer understanding of the project's scope, time commitment, and its significance within the context of your company. This transparency ensures that students can make informed decisions and approach the project with confidence.

Regular Communication: We will maintain clear and consistent communication channels throughout the project, including email, instant messaging, and video calls.

Scheduled Meetings: We will schedule bi-weekly meetings to discuss progress, address any challenges, and provide feedback and guidance.