Digital Marketing Strategy for S&M Couture
Project scope
Categories
Product managementSkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market for S&M Couture. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Final deliverables can come in the form of a report and/or presentation that details the best possible strategy to reach our intended audience.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
S&M Couture Inc. is a fashion-forward retail clothing boutique store located in Pickering that aims to revolutionize the retail experience. Founded by fashion-enthusiasts Sharifa Manning who later jointly collaborated with her son Nehemiah Heywood-Bennett when she realized that he had a passion and eye for fashion like herself.
We both enjoy helping people look uniquely their absolute best while instilling purposeful confidence in them so they don’t leave the same way they came. This is why our slogan is “Let me dress you and you will never leave the same way you came.” We both prefer a family-driven approach to the business because it allows us to come together and utilize our individual skills and interests to establish and grow our company. Our shared passion for fashion has played a significant role in shaping the direction and vision of the company.
Our individual fashion expertise and insights allow us to create a business that resonates with our target audience and offers unique perspectives in the fashion industry. Our collaborative effort allows us to have a strong sense of shared values and a deep understanding of our customers' needs. As mother and son, we aim to build a foundation that will bring a personal touch, a sense of dedication, and a shared commitment to the success of the business. In turn, strengthens our bond and creates a solid foundation for our company's growth and development.
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