2 Teams (5 students) or 40 hours of time

We have rebranded and are excited to share our new brand with our audience in conjunction with a milestone 10-year anniversary plan. We are looking for creative, think outside the box people who can help us relaunch our new brand while celebrating a very important milestone for our organization. Together we will explore where we are now and where we want to go, what message we want to convey and design a detailed marketing strategy for rollout. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. This project may combine research, data analysis, graphic design one-page creations and more!

We believe this project will require:

• Research to define our unique brand position to develop a strategic plan to move forward
• Analysis of our current promotional materials to suggest new and exciting ways to showcase our services
• Market research for areas in which we offer services to help us target our audience for growth and awareness
• Strategic thinking on how to engage stakeholders in our strategy - thinking like our consumer!

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.

I am available for weekly meetings as needed and also daily responses to questions/concerns.