The main goal for the project is to create a plan to launch a new product B2C and B2B and conduct user testing on Carolina's Brownies' new product. This will involve several different steps for the students, including:

- Analyzing the target market and identifying the unique selling points of the new product.

- Developing a marketing mix (4 P's) plan for the new product.

- Conducting user testing to gather feedback on the new product.

- Providing an analysis of the user testing results and making recommendations based on the findings.

By the end of the project, students should complete the following list of activities:

- A comprehensive marketing mix (4 P's) plan for the new product, including product, price, place, and promotion strategies.

- A report on the user testing process, including the methodology used, the feedback gathered, and the analysis of the results.

- Recommendations for potential improvements or modifications to the new product based on the user testing findings.

Final deliverables:

- A detailed report outlining the marketing mix plan and user testing analysis.

- A presentation summarizing the key findings and recommendations for the new product.

To help the learners complete the project, I will support them to the best of my abilities, being available anytime through email weekly for video calls, giving access to data, to my notes and whatever needed to make the project successful for both parts.