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Enterprise SEO Strategy and Newsletter Launch

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QuantumLeap IconIQ AInnovations
QuantumLeap IconIQ AInnovations
Lincoln, Ontario, Canada
Paras Khurana
Director
(3)
5
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Branding & style guides Communications Digital marketing Marketing strategy Social media marketing
Skills
presentations project scoping innovation non-disclosure agreement (intellectual property law)
Details

Project Description: Scaling QuantumLeap's Online Visibility

Welcome to QuantumLeap IconIQ AInnovations! We are thrilled to present an exciting opportunity for talented students to contribute to our innovative project.


Students will be allocated to one of the following projects:


Project 1: SEO Mastery: Optimizing QuantumLeap's Digital Presence for Enterprise AI Solutions


  • Increase organic search visibility through targeted SEO Strategy, SEO optimization and content strategy.
  • Achieve growth in website traffic by optimizing for AI, Business Transformation, and Cybersecurity keywords.


Project 2: Newsletter Launch & Optimization Campaign


  • Newsletter setup, automation, and performance tracking



Deliverables

Project 1: SEO Mastery: Optimizing QuantumLeap's Digital Presence for Enterprise AI Solutions


Project Scope and Deliverables

  • Phase 1: Technical SEO Audit (20 hours)Comprehensive site audit report identifying:Technical issues affecting crawlability and indexing
  • XML sitemap review and optimization
  • Internal linking structure recommendations
  • Phase 2: Landing Page Optimization (20 hours)Optimization of key landing pages focusing on:Clear value proposition and offer presentation
  • Phase 3: Content and Keyword Strategy (20 hours)Keyword research and targeting:Transactional keyword identification
  • Content optimization:Meta titles and descriptions.


Final Deliverables

  • Documentation: SEO audit report with prioritized recommendations
  • Keyword strategy document
  • Content optimization guidelines
  • Technical implementation checklist
  • Optimized Assets: Updated landing page content
  • Optimized meta tags
  • Improved page structure
  • Speed optimization recommendations and implementation




Project # 2

Overview: "Newsletter Launch & Optimization Campaign"


Focus: Newsletter setup, automation, and performance tracking

Phase 1: Newsletter Setup & Design

  • Template Development. Create responsive newsletter template following brand guidelines
  • Design header with company logo and brand colors
  • Set up footer with required links and compliance elements
  • Test template across multiple email clients
  • Automation Setup. Configure newsletter integration with CRM system
  • Set up subscriber segmentation
  • Implement automated workflows
  • Create subscription forms and landing pages


Phase 2: Integration & Testing

  • CRM Integration. Set up CRM integration for subscriber management
  • Implement automated subscriber tagging
  • Set up subscriber data synchronization
  • Quality Assurance. Conduct A/B testing of templates
  • Test all automation workflows
  • Verify mobile responsiveness


Phase 3: Analytics & Reporting

  • Tracking Implementation. Set up comprehensive tracking metrics
  • Configure open rate monitoring
  • Implement click-through tracking
  • Create custom performance dashboards
  • Success Metrics. Newsletter open rate tracking
  • Click-through rate monitoring
  • Subscriber growth metrics
  • Engagement analytics dashboard


Final Deliverables

  • Newsletter template specifications
  • Integration documentation
  • Testing results report
  • Working automation workflows
  • Integrated tracking system



Benefits for Students

  • Skill Development: Hands-on experience with enterprise-level SEO tools
  • Social media management for professional services
  • Data analysis and reporting
  • Professional Growth: Direct mentorship from founder Paras Khurana
  • Exposure to AI and digital transformation projects
  • Portfolio-building opportunities


Students will submit all deliverables via a structured project portfolio, including screenshots, documents, and a detailed reflection note describing their approach, challenges, and learnings.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://leapintoai.com
Lincoln, Ontario, Canada
2 - 10 employees
Business & management, Business services, It & computing, Technology

QuantumLeap IconIQ AInnovations transforms visionary concepts into groundbreaking realities with unparalleled innovation and bespoke digital solutions.

At QuantumLeap IconIQ AInnovations, we're the new kids on the block with an old soul. Our consultants? They're the seasoned veterans you've always wanted in your corner. With over 200 years of combined expertise, our team has been in the trenches, leading transformations that have reshaped industries.

What truly sets us apart is the incredible talent we’ve hand-picked from some of the best in the business. Our consultants have honed their skills at renowned firms like IBM, Deloitte, GE, ING, CIBC, Bank of Montreal , Allianz, Scotiabank, ICICI, HDFC, Husky, Research in Motion, Accenture and Microsoft. These are folks who have worked with Silicon Valley’s elite, managed multi-million dollar projects, and secured significant funding for groundbreaking innovations.