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Hostelmatch - Marketing Internship

Closed
HostelMatch
HostelMatch
Toronto, Ontario, Canada
ABHIJIT KEJRIWAL
ABHIJIT KEJRIWAL
Founder
(4)
5
Project
Academic experience
200 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Search engine optimization Social media marketing Hospitality, tourism & culinary arts
Skills
social marketing social media content creation social media campaigns digital marketing
Details

The main goal for this project is to enhance the user experience of our platform, HostelMatch, which is utilized by solo backpackers worldwide for hostel discovery. We aim to collaborate with students to implement updates on the platform such as SEO and Content Marketing. This involves tasks such as:

  • SEO: Working on building meta descriptions, robot files, and making sure the website ranks highly
  • Content Marketing: Creating content for Social platforms ( Will involve recording)

By engaging with students, we seek to bring fresh perspectives and innovative ideas to our platform, ultimately providing a more seamless and enjoyable experience for our users.


Deliverables

By the conclusion of the project, students should demonstrate the following competencies:


  • Familiarity with our platform, products, and services.
  • Understanding of the hostels' space as a business.
  • Open to giving ideas
  • Creative thinking and ideas oriented.
  • Proficiency in working with SEO - Have previously worked on a website's SEO strategy
  • Understanding of Use of social media platforms like Tik Tok, Instagram and Redditt
  • Good knowledge of SEO and its usage.


Final deliverables for this project should include:


  • SEO frameworks ( Meta Descriptions, Robot files for Hostelmatch pages and strategies of improvement)
  • A comprehensive final report detailing the project's findings, updates implemented, and recommendations.
  • Content Marketing material for Hostelmatch to be used on Social Media.
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes
Good health and well-being

About the company

Company
https://www.hostelmatch.com/
Toronto, Ontario, Canada
2 - 10 employees
Technology, Travel & tourism

HostelMatch reduces time spent on hostel discovery to under 30 seconds by matching backpackers to the right hostels based on the vibe of the hostel and activities offered.

HostelMatch allows customers to book directly with hostels at discounted rates providing backpackers with the cheapest rates online; removing the commission structure that hostels need to pay OTA platforms like Booking.com & hostelworld.