Market Research Plan

Open
Mechanic On Call
Markham, Ontario, Canada
Owner
(6)
4
Project
Academic experience or paid work
20 hours of work total
Learner
Anywhere
Beginner level

Project scope

Categories
Market research Marketing strategy Social media marketing Marketing analytics
Skills
market opportunities marketing research
Details





  1. Conduct secondary research on sustainability trends in packaging within the industry.
  2. Develop and distribute a short online survey to a sample audience (provided by the company, if possible).
  3. Analyze survey data and compile findings.
  4. Benchmark competitors’ packaging practices through publicly available resources.
  5. Synthesize insights and recommendations into a comprehensive report.
Deliverables


  • Format: A detailed PDF document including data analysis, key findings, and recommendations. It will be accompanied by a PowerPoint presentation summarizing the results.



  • Executive summary of findings
  • Industry trends and insights from secondary research
  • Analysis of survey results with visualizations (graphs and charts)
  • Competitive analysis and benchmarks
  • Recommendations for sustainable packaging strategies



  • Format: PowerPoint or Google Slides (5-7 slides)
  • Contents:
  • Highlights of key findings
  • Visual summaries of survey data
  • Actionable recommendations
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

About the company

Company
Markham, Ontario, Canada
2 - 10 employees
Automotive

Mechanic On Call is a mobile mechanic service that provides a range of vehicle maintenance services for clients across the Greater Toronto Area. Mechanic On Call performs repairs to manufacturer and customer specifications at the comfort of their homes/establishments, making the overall experience for clients a seamless one.