Lingobility Social Media Optimization Project
Project scope
Categories
Data visualization Digital marketing Market expansion Sales strategy Artificial intelligenceSkills
social media optimization marketing strategies data visualization social media campaigns social media email marketing direct marketing search engine optimization spreadsheets workflow managementThe main objective of this project is to help with Lingobility's general and specific marketing strategies. This includes optimizing social media channels such as Facebook, Instagram, Twitter, YouTube, Email marketing/subscriptions, LinkedIn, and SEO. The project also involves creating specific social media campaigns to bring in new clients and synchronizing content across channels.
By the end of the project, students should demonstrate:
- Understanding of Lingobility's marketing strategies.
- Optimization of social media channels (incorporating AI where applicable)
- Creation of specific social media campaigns.
- Synchronization of content across channels.
- Preparation for direct marketing.
- A presentation summarizing the project and its results.
- A workflow setup in the form of spreadsheets and other docs for maintaining this campaign and analyzing the data (including data visualization).
Weekly or bi-weekly feedback with one or more Lingobility employees via video, in addition to emailing and instant messaging on an as-need basis.
About the company
Lingobility specializes in innovative online lessons in English, French, German, and other languages. We help employees communicate more effectively and efficiently in both their native-language as well as a second language.