RushCycle Canada is seeking to enhance its online presence by refining its existing website to better align with the company's branding and user experience goals. The current website requires a thorough analysis to identify areas that need improvement, such as navigation, aesthetics, and functionality. The project aims to apply learners' knowledge of web design and development to create a more engaging and efficient website. By focusing on user interface improvements and performance optimization, the project will help RushCycle Canada attract and retain more customers. The project will involve tasks such as evaluating the current website, proposing design enhancements, and implementing changes to improve overall user satisfaction.

The project deliverables will include a comprehensive report detailing the analysis of the existing website, highlighting key areas for improvement. Learners will also provide a refined website design that incorporates the company's feedback and preferences. Additionally, a performance monitoring plan will be developed to ensure the website maintains optimal functionality and user experience.