Jixx Financial provides financial, operational and growth acceleration services to early stage companies and technology startups. We hope to revamp our social media marketing to attract more customers.

We would like to work with students to design, create and post promotional content for the company. The social media platform used include Instagram, Twitter and Facebook. Our target market includes early stage companies and technology startups looking to obtain better accounting and financial services.

This will involve several different steps, including:

• Familiarizing themselves with our company’s services, social media campaign goals and target market.
• Planning types of campaign content to create.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Identifying metrics to monitor engagement.
• Creating a social media content calendar that outlines scheduled posts to be posted.
• Deploying content according to our social media calendar to increase website traffic.
• Recommending topics for our blog posts.
• Drafting blog posts relevant to our company.

Bonus steps in the process would also include:

• Recommending social media management tools to schedule our content.
• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

By the end of the project, students should demonstrate:

• Understanding of our company’s services and goals
• Identification and creation of social media content
• Identification of metrics to monitor performance
• Creation of a social media content calendar to organize the deployment of content
• Deployment of marketing content
• Recommendation of blog post topics
• Drafts for relevant blog posts

Bonus steps would include:

• Recommending social media management tools
• Recommending blog marketing strategies
• Recommending SEO strategies

Final deliverables should include

• A 3-month social media content calendar with scheduled posts
• Marketing materials
• Blog posts

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• A walkthrough / tutorial of our marketing strategies, products and services
• Input on choices, problems or anything else the students might encounter.