Competitor and Market Analysis

Closed
Kind Screen
Boston, Massachusetts, United States
Andres Garcia Lopez
Founder & CEO
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
marketing plan competitive analysis sales & marketing marketing strategy brand positioning
Details

Current state:

We have the first version of the app (iOS and Android) and have done several user tests. We want to continue doing BETA tests with our app from now until December 2019. And launch by the end of the year. The app will be available in English and Spanish.

The project:

The market of Educational Apps is crowded, we need your help advising us how we can set ourselves apart! We'll launch in early 2020 and understanding the market, our competitors, and what value proposition resonates most with our customers will be critical.

We want to gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in Social-Emotional Education available for parents to support their children meet, reveal how our competitors attract and keep customers, and propose how this knowledge can be used to grow our business.

Our startup is based in Boston, MA and our primary market for launching is the US.

Deliverables
No deliverables exist for this project.

About the company

Company
Boston, Massachusetts, United States
2 - 10 employees
Unknown industries

Kind Screen is an EdTech startup that was founded after being awarded the Education Entrepreneurship Fellowship from the Harvard Graduate School of Education. We help adults (mainly parents) bond with children and work together on social-emotional skills needed for a happy and fulfilled life, we make this fun by leveraging children’s existing interests. In short, we want to make social-emotional learning scalable, fun, and accessible to families around the world!
We are building a Duolingo-like gamified mobile app that parents (or any adult at home) can use to connect with kids and teach them Social-Emotional skills (i.e. Perseverance, Kindness, Self Control, etc). Kind Screen has guided conversations and practical exercises based on dilemmas and situations seen in kids media stories (movies, series, comics, etc).