RushCycle Canada aims to optimize its social media presence to better engage with its target audience and improve the effectiveness of its advertising efforts. The project involves a comprehensive analysis of the current marketing processes to identify potential areas for enhancement. Learners will develop a robust social media strategy tailored to the company's needs, focusing on maximizing reach and engagement. The project will also include the creation of targeted advertisements for RushCycle Canada's products and services, ensuring they resonate with the intended audience. Finally, learners will monitor and evaluate the performance of these social media campaigns, providing insights and recommendations for ongoing improvements. This project allows learners to apply their marketing and analytical skills in a real-world context, enhancing their understanding of digital marketing strategies.

The deliverables for this project include a detailed report outlining the analysis of the existing marketing process and identified areas for improvement. Additionally, learners will provide a comprehensive social media strategy document tailored to RushCycle Canada. The project will also deliver a set of targeted advertisements designed for the company's products and services. Finally, a performance monitoring report with insights and recommendations for future campaigns will be submitted. These deliverables will collectively demonstrate the learners' ability to apply classroom knowledge to practical marketing challenges.