SEO Optimization and Social Media Management for 1000towns.ca

Closed
1000 Towns of Canada
Toronto, Ontario, Canada
Vlad Umnov
CEO, 1000 Towns of Canada
(114)
4
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
search engine optimization digital marketing keyword research social media content social media management social media marketing social media wordpress
Details

Positions available: 2-3

1000towns.ca website is built on WordPress. It was launched three years ago.

Our team is looking for social media marketing wizards who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Facebook and Instagram.

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to help us increase our social media presence and searchability.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

Regular meetings with company's CEO

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Travel & tourism, Marketing & advertising, Media & production, Public relations & communications

1000 Towns of Canada is a digital platform connecting Canadian small town communities and travellers.