Creating Impactful Blog Content and Case Studies to Elevate Wondy’s Brand Presence
Project scope
Categories
Communications Digital marketing Search engine optimization Copy writing Marketing strategySkills
presentations hubspot crm business metrics performance metric blog posts marketing detail oriented content management framer blogsThe main objective is to create high-quality written content, including blogs and case studies, that effectively communicate Wondy’s expertise in eCommerce logistics and its impact on clients’ success. This project aims to strengthen Wondy’s brand authority and provide valuable resources for marketing and sales efforts.
To achieve the project goal, students will focus on the following tasks and deliverables, leveraging tools like HubSpot and Framer to design, post, and manage content effectively.
Tasks
- Research topics in eCommerce logistics, AI-driven fulfillment solutions, and client challenges to craft compelling and informative content.
- Conduct interviews with Wondy team members and clients to gather data and insights for case studies.
- Write and revise blog posts and case studies with attention to detail, storytelling, and accuracy.
- Use HubSpot to draft, manage, and publish blog content, including optimizing for SEO and tracking performance metrics.
- Experiment with Framer to design visually appealing layouts and prototypes for blog content or case study presentations.
- Collaborate with the social media team for feedback and alignment with campaigns.
Deliverables
1) Blog Posts:
- Four fully developed blog posts (1,000–1,500 words each) focused on eCommerce logistics, fulfillment optimization, and AI solutions.
- Posts created and published using HubSpot, optimized for SEO with targeted keywords, meta descriptions, and formatting for readability.
2) Case Studies:
- Two in-depth case studies (1,000–1,500 words each) featuring Wondy’s client success stories.
- Include measurable outcomes, key data points, and client quotes, with visually appealing layouts designed using Framer.
3) Content Calendar:
- A detailed schedule outlining topics, timelines, and publishing dates for blogs and case studies.
4) HubSpot SEO Analysis Report:
- A report generated through HubSpot detailing keyword rankings, organic traffic, and engagement metrics for the published blog content.
5) Framer Prototypes:
- Visually engaging prototypes or layouts for blog posts and case studies created in Framer to enhance content presentation.
6) Presentation of Findings:
- A final presentation summarizing the written content created, project outcomes, and suggestions for future blogging and case-writing strategies.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Wondy is a VC-backed fulfillment optimization platform transforming the way eCommerce brands manage their logistics. Our AI-powered tools help merchants identify and recover overcharges, optimize fulfillment operations, and improve profitability. Join us as we illuminate the hidden complexities of fulfillment and empower businesses to thrive in a competitive marketplace.
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