Competitive Analysis and Market Strategy Enhancement for SimplyFloss
Project scope
Categories
Market research Competitive analysis Marketing strategySkills
marketing strategies competitive analysis market opportunities market trend market analysis dental care strategic planning usability testing consumer behaviour new product developmentSimplyFloss, a brand under Clear Water Dental Products Inc., seeks to strengthen its position in the dental care market by understanding its competitive landscape and identifying new opportunities for growth. The project involves conducting a thorough analysis of SimplyFloss's competitors to uncover strengths, weaknesses, and market trends. Additionally, the project aims to identify potential market gaps and opportunities that SimplyFloss can capitalize on. By engaging in user testing, the project will gather valuable insights into customer preferences and pain points, which will inform product development and marketing strategies. This project provides learners with the chance to apply their knowledge of market analysis, consumer behavior, and strategic planning in a real-world context.
The project will culminate in a comprehensive report detailing the competitive analysis, identified market opportunities, and actionable insights from user testing. Key deliverables include a SWOT analysis of SimplyFloss's competitors, a list of potential market opportunities, and recommendations for product and marketing strategy enhancements. Additionally, a presentation summarizing the findings and recommendations will be prepared for SimplyFloss's management team.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
At Simply Floss, our mission is to help encourage everyone to maintain strong gums and a healthy smile. In addition to regular visits to a dentist, flossing is a critical part of proper personal oral hygiene. Sadly, too few of us floss regularly. As a dental hygienist with over 30 years experience and a regular at dental industry conferences, I know that encouraging flossing is the most effective route to strong gums and a healthy smile.