In search of a team of 4 students to discover aspects and facets of consumer behaviour, and the most effective types of communicating to that consumer that will result in sales

Students will be working to unravel:

• What influences consumers to choose between various options;
• What consumers think and how they feel about various alternatives (brands, products, etc.);
• Consumers’ behavior while researching and shopping;
• What compels consumers to spend
• How consumers’ environment (friends, family, media, etc.) influences their behavior.
• study consumer purchase patterns and figure out buyer trends.

Deliverables include consumer behaviour analysis for multiple brands and an implemented system that will help maintain and keep track of necessary data that will help with future analysis

Whatever is needed.