Atlantic Women's Venture Foundation/Sandpiper Ventures - Marketing Plan
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
communication market trend marketing materials content development marketing communications information gathering brand strategy content strategy marketing planning writingPROJECT DESCRIPTION:
Atlantic Women’s Venture Foundation/Sandpiper Ventures - Venture for Canada
Marketing, Communications Planning
Project Mentor: Sarah Young
Skills: Communication, Analytical capabilities, Problem-Solving, Teamwork
Students will work to help Sandpiper position its brand for the second phase of its fundraising efforts and to pursue next round of investments. Sandpiper is seeking support to assist with the development of brand strategy and brand voice to support marketing communications initiatives including:
KEY PROJECT ACTIVITES:
- Research
- Develop audience profiles
- Analyze current market trends and collect information on potential customers and competitors
- Research best practices and trends
- Research event, profile, and sponsorship opportunities
- Draft a content strategy plan and calendar for Sandpiper
- Develop content
- Assist with content development including social media posts and blog posts
- Interview staff, founders, or industry experts for content creation
- Development of marketing materials and templates
- Draft slide decks for pitch presentations
- Draft website content
- Drafting guidelines for incoming enquiries and responses to target audiences
- Develop email templates
What are the deadlines and important milestones?
Weekly deadlines
What are we doing to measure success?
We will measure by quality of work (creativity, aligned with marketing plan)
Can components of this be assigned individually as students may span various time zones?
Yes, projects can be assigned individually
Is the project appropriate/accessible for all levels of study?
Yes
Ideal roles & responsibilities:
- Students interested in Marketing, Communications, Journalism, Public Relations
- Students with solid research & writing skills
Sarah Young, General Partner will provide weekly meeting time as well as direction to student teams. Sarah has over 20 decades of experience in Public Affairs, Communications and Brand having leadership her own company, eventually becoming a partner in the largest firm in Canada.
About the company
Sandpiper Ventures invests in women building ground-breaking technology companies as a proactive and profitable business while delivering much needed social change. Sandpiper Ventures, the seed stage venture capital fund founded and based in Atlantic Canada, is seeking strategic investors who recognize the substantial social and economic opportunity of investing in an underrepresented community that is over-performing.
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