Digital Marketing Plan & Content: North America (Canada & U.S.) for Third Party Risk Institute Ltd. & Certified Third Party Risk Management Professional (C3PRMP) program

Project Scope:

To develop a plan for an effective low cost digital marketing strategy, content and budget to support The Institute’s goals to acquire members in Third Party Risk Institute Ltd. and students in its Certified Third Party Risk Management Professional (C3PRMP) program.

The target market for this project is North America.

Background Information:

Third Party Risk Institute Ltd. had a “soft launch” in mid-July 2020. The Institute aspires to be recognized as the world’s most reliable source for third party risk management (3PRM):

· Training and education

· Recognized professional designation(s)

· Best practices, frameworks, tools, templates, and risk insight

· Professional networking

About Membership in Third Party Risk Institute Ltd.:

Third Party Risk Institute is a member-centric organization. Our Members lead positive change in third party risk management, seeking to improve and standardize practices globally and drive enterprise value within their own organization.

The Value Proposition:

Benefits of membership:

· Access to insight, information and thought leadership about best and emerging practices

· Membership in a peer network of experts, peers, partners, and sponsors locally, regionally, nationally and around the world

· Learn how to lead change and drive enterprise value

· Access to members-only resources

· Member pricing on training, education and certification programs

About C3PRMP:

As a Certified Third Party Risk Management Professional (C3PRMP) graduates will enjoy the confidence of a strong working knowledge in:

• Actionable best and emerging practices in third party risk management

• Aligning tools and processes with Enterprise and Operational risk management

• Time-honored risk frameworks (COBIT, ISO, NIST, etc.) that power effective third party risk management

• “High water mark” risk domains and drivers; risk identification, evaluation and ratings; effective controls and monitoring

• Enabling effective governance and oversight with KRIs, KPI’s and board reporting

About Linda Tuck Chapman:

Linda is recognized as one of the world’s leading expert in third-party risk management and developed the C3PRMP course for SIG University. As one of the first Chief Procurement Officers in the financial services sector, Linda helped found today’s practices for strategic sourcing and high-impact third party risk management. Her consulting business is built on her experiences as a corporate executive, where her capabilities grew far beyond managing supplier spend. She uncovered new sources of revenue, identified lucrative third party equity deals, and implemented sound risk mitigation strategies.

Today Linda leads Ontala Performance Solutions Ltd. As a trusted advisor, insightful educator, and published author, Linda helps companies evaluate and strengthen their third party risk management practices, protecting customers, shareholders, and board members. Linda’s acclaimed book “Third Party Risk Management: Driving Enterprise Value” is the foundation for the “Certified Third Party Risk Management Professional (C3PRMP)” program. It is published by RMA, a 114-year-old Not for Profit with a mandate to improve risk management practices in the financial services sector.

In 2020, she incorporated Third Party Risk Institute, a web-based organization offering C3PRMP powered by SIG University.

About SIG and SIG University:

SIG University, a wholly owned subsidiary of Sourcing Industry Group (SIG), SIG is a global member-driven organization with membership drawn from N.A. Fortune 1000 and Global 200 companies through sharing of innovative technologies, emerging and best practices, and professional experiences, expertise and learning.