Social Media Rebranding and Membership Promotion for Inspire Beach Resort

Closed
Inspire Beach Resort
Markham, Ontario, Canada
Co Founder
(6)
5
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Operations Market expansion Sales strategy
Skills
marketing planning social media research social media marketing brainstorming branding
Details

The main goal for the project is to assist Inspire Beach Resort with rebranding on social media, reaching more guests, increasing membership, and finding creative ways to promote the company.


This will involve several different steps for the students, including:


- Analyzing the current social media presence and branding of Inspire Beach Resort.


- Developing a rebranding strategy for social media platforms.


- Creating a plan to reach more potential guests through social media marketing.


- Brainstorming and implementing ways to increase membership sign-ups.


- Researching and proposing creative promotional ideas for the company.


Deliverables

By the end of the project, students should complete the following list of activities:


- A comprehensive analysis of the current social media presence and branding of Inspire Beach Resort.


- A rebranding strategy for social media platforms, including visual and content recommendations.


- A marketing plan to reach more potential guests through social media.


- A proposal for increasing membership sign-ups, including incentives and benefits.


- A list of creative promotional ideas with detailed implementation plans.



Final deliverables:


- A detailed report outlining the analysis, strategies, and proposals.


- Visual and content recommendations for rebranding on social media.


- A presentation explaining all research and findings from the report.


Mentorship

At Inspire Beach Resort, we understand the importance of providing a conducive environment for Riipen students to excel in their tasks. Here's a brief summary of how our staff will support Riipen students:

  1. Guidance and Mentorship: Our experienced staff members will serve as mentors to Riipen students, offering guidance and support throughout their tasks. They will be available to answer questions, provide feedback, and offer insights based on their industry expertise.
  2. Resource Accessibility: We will ensure that Riipen students have access to all necessary resources and tools required to complete their tasks effectively. This includes access to relevant documents, databases, and facilities needed for research and project execution.
  3. Regular Check-ins: Our staff will schedule regular check-ins with Riipen students to monitor their progress, address any challenges they may encounter, and provide additional assistance or resources as needed. These check-ins will help keep the students on track and ensure that they meet their project objectives.
  4. Collaborative Environment: Inspire Beach Resort fosters a collaborative environment where Riipen students can work closely with our staff members as well as other team members. This collaborative approach encourages knowledge sharing, creativity, and innovation, leading to successful project outcomes.
  5. Feedback and Evaluation: Our staff will provide constructive feedback and evaluation to Riipen students upon completion of their tasks. This feedback will help students identify areas for improvement, celebrate their achievements, and gain valuable insights for future projects.

Overall, Inspire Beach Resort is committed to supporting Riipen students every step of the way, ensuring they have the necessary resources, guidance, and encouragement to excel in their tasks and make meaningful contributions to our organization.

About the company

Company
Markham, Ontario, Canada
2 - 10 employees
Entertainment, Hospitality, Real estate, Sales, Travel & tourism

Inspire Beach Resort is a luxury-themed lakeside resort and a true gem in the heart of Kawartha Lakes. With its unique furnishings, curated events, tranquil setting, and focus on relaxation, it is the perfect destination for anyone looking for a truly indulgent getaway.