We’d like students to help analyze our datasets to draw helpful insights. Our small company has 4 websites, all in the pickleball realm. We have plenty of data, and customers, but no meaningful way to utilize or maximize our use of it.

From this analysis, we hope to not only improve our processes and understanding but also gain insights that will greatly enhance our strategy. These insights will be directly related to business outcomes.

Here are some of the topics we’d like students to explore throughout this project:

• Improve pricing and risk selection
• Identify trends and potential predictive mitigation strategies
• Develop more sophisticated products and pricing models
• Customer acquisition and retention
• Reduction of client churn
• Cross-sell and upsell opportunities
• New Product/Product line development
• Market Basket Analysis to understand which items are often purchased together

Our founder and CEO is an educator keen on assigning projects in line with your students learning outcomes