SEO and Social Media Strategy

Closed
Strongest Families Institute
Lower Sackville, Nova Scotia, Canada
Anne Marie Shannon
Director Communications & Fundraising
(4)
3
Project
Academic experience
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Market research Marketing strategy Information technology
Skills
search engine optimization market profile digital marketing keyword research marketing social media strategy social media marketing
Details

Positions available: 2-3 students working in a team or on their own

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Creating engaging content for prominent media websites
  2. Help us develop a strong Google Ads Marketing Campaign

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • increase our market profile in areas where we offer services but are not well known.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

I can offer flexible hours and weekly team meetings

About the company

Company
Lower Sackville, Nova Scotia, Canada
51 - 200 employees
Hospital, health, wellness & medical

Strongest Families Institute (SFI) is an award-winning charity grounded in 20 years of social science research. Their evidence-based, bilingual mental health services are available for children/youth, adults, and their families. SFI’s scientifically proven distance services improve mental health and well-being by leveraging the advantages of best science, highly skilled telephone coaches, and innovative technology (IRIS). They are dedicated to quality and meeting the needs of those they help. The Strongest Families Institute (SFI) began as a research program by the Centre for Research in Family Health at the IWK Health Centre in Halifax, Nova Scotia.