SEO and Social Media Strategy
Project scope
Categories
Market research Marketing strategy Information technologySkills
search engine optimization market profile digital marketing keyword research marketing social media strategy social media marketingPositions available: 2-3 students working in a team or on their own
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Creating engaging content for prominent media websites
- Help us develop a strong Google Ads Marketing Campaign
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- increase our market profile in areas where we offer services but are not well known.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
I can offer flexible hours and weekly team meetings
About the company
Strongest Families Institute (SFI) is an award-winning charity grounded in 20 years of social science research. Their evidence-based, bilingual mental health services are available for children/youth, adults, and their families. SFI’s scientifically proven distance services improve mental health and well-being by leveraging the advantages of best science, highly skilled telephone coaches, and innovative technology (IRIS). They are dedicated to quality and meeting the needs of those they help. The Strongest Families Institute (SFI) began as a research program by the Centre for Research in Family Health at the IWK Health Centre in Halifax, Nova Scotia.