We are inviting innovative university students to engage in a unique project opportunity. This project involves undertaking comprehensive market research for Progressive Automations. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader stay ahead in the automation sector.

Market Research:

• Company Certifications & Standards Evaluation: Research about industry certifications for actuators, evaluating their impact on market positioning and competitive advantage.
• Competitive Advantage Identification: Research and pinpoint sources of competitive advantage by analyzing market trends, customer behaviors, and technological advancements.
• Branding Target Segments and Positioning: Clearly define target segments and develop positioning strategies to attract each target audience, ensuring alignment with brand identity.
• Knowledge Database Management: Create and maintain a knowledge database for each application, including customer usage, preferences, and feedback.
• Competitive Analysis: Undertake a comprehensive analysis of competitors, focusing on branding positioning and product offerings to identify differentiators and opportunities.
• Customer Feedback Collection: Collect and analyze B2B customer feedback through surveys and interviews to better understand their needs and improve offerings.

By the end of the project, students are expected to demonstrate:

• A deep understanding of Progressive Automations' products, goals, and the unique value proposition in the automation sector, as well as our competitors market deep knowledge.

Bonus Steps:

• Innovative Approaches: Exploration of emerging trends regarding electric actuators market.

Final Deliverables:

Comprehensive Market Research Report:

• This report will cover the evaluation of industry certifications and standards for actuators, identification of competitive advantages, branding target segments and positioning, creation and maintenance of a knowledge database for each application, comprehensive competitive analysis, and collection and analysis of B2B customer feedback. The goal is to assess market positioning, competitive advantage, and opportunities for brand differentiation and improvement.

Engaging Presentation: A 10-minute presentation summarizing the project's key elements.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.