Content Writing: Business of Esports

Closed
Esports How
Brampton, Ontario, Canada
Uzair Hasan
Owner
(16)
3
Project
Academic experience
210 hours per learner
Learner
Anywhere
Beginner level

Project scope

Categories
Digital marketing Lead generation Search engine optimization Creative writing
Skills
search algorithms esports web traffic marketing content creation creative writing business marketing writing search engine optimization research
Details

Esports How’s marketing funnel primarily relies on the website traffic from our article content. We’re interested in onboarding students to help us continue to create written content about the business of esports.

We’ll educate the students on how to effectively write content that ranks on search algorithms, therefore no direct experience is needed. Additionally, we’ll teach you more about the business of esports and effective research strategies, so a background in esports also isn’t required.

Through this process, you’ll learn more about creative writing, our business’ marketing funnel system, how to ensure a high degree of SEO for web-based, creative content, and be involved in our general discussion meetings. Moreover, you’ll get to learn more about the esports industry and have a strong portfolio item if you desire to work in esports in the future.

Project Details

  • We’ll provide you with a list of topics for you to choose from. Certain topics will already have researched content and others require more research. You may also choose your own topics (approval required).
  • You’ll be writing the article based on the criteria labelled on the content. The average article of 1400 words should take about 3 to 5 hours to complete, however, more time may be allocated based on the research needed and the article’s required length.
  • If you’re a student that applied through the Level UP program, you’re expected to write between 13 to 16 articles.
  • You’ll participate in meetings to help us improve our documentation and systems.

Additionally, we will:

  • Spend some time getting to know you better, you’re future desires, and provide some mentorship on progressing your career (as our company formally does).
  • Educating you on our company, business model, future projections, and understanding the culture of a startup company.
  • Educate you about our systems that’ll aid you throughout this project.

If you’re interested in esports, gaming, and writing, this opportunity is perfect for you, although those interests aren’t required. What is required is a hunger to learn and grow through this venture.

We have a great, casual culture that focuses on creating win-win relationships and improving the talents of others. If you’re excited to join us on this venture, then we'd love to hear from you. Join up either as a team or as an individual; we're looking for up to 4 students for this project.

Deliverables
No deliverables exist for this project.
Mentorship

Mentorship and Support

Time Allotment: 2-hour long intro call + 1-hour weekly call for a minimum of 6 calls. Additional calls and time expansion may take place based on the situation of each individual student.

We'll work with the student to help them understand personal branding, creating optimal long-term career choices, building a strong portfolio, and the value of networking.

We'll also determine if there are any services or relationships that our company can directly provide for the betterment of the student’s future career.

Supervision

We’ll have a few training sessions at the beginning of the project to ensure the student feels comfortable with their work allotment. All content submitted will be reviewed by a staff member and direct feedback will be provided per content piece.

Additionally, we’ll have weekly team meeting calls to go over completed deliverables and daily office hours for students that need additional support, have questions, or would like to work in a virtual office.

About the company

Company
Brampton, Ontario, Canada
2 - 10 employees
Entertainment, Education

Esports How is revolutionizing how job seekers secure entry-level positions in the esports and game industries. We’re creating a unique "one out of one" application strategy to ensure aspiring esports and gaming professionals secure a career in the industry of their dreams. Unlike other career-based services, we’re focused on giving the student what they want: the guarantee of a job in the industry.

We also run the Esports How Discord server, which is a platform where we’re providing free content and a support network for aspiring esports professionals. There, we’re hosting interactive workshops, networking events, and panel discussions.

Esports How was formally a B2B esports consultancy supporting nonprofits and other organizations outside of esports to enter the esports marketplace.