The main goal for the project is to develop and implement a marketing strategy to increase awareness and enrollment at Scholars Education. This will involve several different steps for the interns, including:

- Conducting market research to understand the target audience and their needs.

- Creating marketing materials such as brochures, flyers, and digital content.

- Developing and implementing a social media marketing plan.

- Assisting in organizing and promoting events to attract potential students and parents.

- Analyzing the effectiveness of the marketing strategy and making recommendations for improvement.

By the end of the project, interns should demonstrate:

- Understanding of the target audience and their preferences.

- Creation and implementation of marketing materials and strategies.

- Analysis of the marketing strategy's effectiveness and recommendations for improvement.

Final deliverables should include:

- All marketing materials created during the internship.

- A report detailing the market research, marketing strategy, and its effectiveness.

To support students, particularly a marketing intern, in completing their project, a comprehensive and multi-faceted approach can be adopted. Here are some key aspects of the support and mentorship program:

1. Dedicated Staff Time: Allocate specific hours each week where staff members are available exclusively to the intern. This can include one-on-one meetings, progress check-ins, and brainstorming sessions. The staff can offer guidance, address challenges, and provide feedback on the intern's work.
2. Access to Tools and Technology: Ensure the intern has access to necessary marketing tools and technologies. This could include software for digital marketing, analytics tools, content creation software, and any other relevant technologies. Providing training sessions on how to effectively use these tools can be beneficial.
3. Access to Data: Grant the intern access to relevant data that is crucial for their projects. This can include customer data, market research, competitor analysis, and any other relevant information. Ensure they understand data privacy and protection guidelines.
4. Mentorship Program: Pair the intern with an experienced mentor in the marketing field. The mentor can offer guidance, share their experiences, and provide career advice. Regular mentor-mentee meetings can be scheduled to discuss project progress, career goals, and professional development.
5. Training and Workshops: Organize training sessions and workshops that are relevant to marketing and the specific project. These could cover topics like market analysis, digital marketing strategies, branding, communication skills, and more.
6. Networking Opportunities: Provide opportunities for the intern to network with professionals in the industry. This could be through company events, industry conferences, or informal meet-and-greets. Networking can offer valuable connections and insights into the marketing industry.
7. Project Ownership and Responsibility: Allow the intern to take ownership of certain components of the project. This will enable them to apply their skills, make decisions, and learn from the outcomes, fostering a sense of responsibility and accomplishment.
8. Feedback and Evaluation: Offer constructive feedback regularly. This should include both praise for what is done well and suggestions for improvement. Regular evaluations can help track progress and focus on areas that need more attention.
9. Encouraging Creativity and Innovation: Encourage the intern to think creatively and propose new ideas. An environment that welcomes innovation can be very motivating for someone starting their career.
10. Emotional Support and Encouragement: Lastly, it's important to provide emotional support. Encouraging words, understanding the challenges faced by the intern, and being supportive of their learning process can greatly enhance their experience and growth.