Market Expansion Research for InPower App
Project scope
Categories
Customer segmentation Marketing strategy Social media marketing Marketing analyticsSkills
marketing strategies market trend consumer behaviour market research researchThe main goal for the project is to conduct data and research on market expansion in different countries for the new InPower app. This includes understanding how to adapt costs and the most successful way to market to each country. The project will involve the following steps for learners:
- Researching market trends and consumer behavior in different countries.
- Analyzing the costs associated with expanding into each market.
- Developing a marketing strategy tailored to each country's unique characteristics.
- Identifying potential challenges and opportunities for market expansion.
By the end of the project, learners should complete the following tasks:
- A comprehensive report on market research and consumer behavior in targeted countries.
- A cost analysis for market expansion in each country.
- A detailed marketing strategy for each country.
- Recommendations for addressing potential challenges and leveraging opportunities in each market.
Final deliverables:
- A final report including all research findings, cost analysis, marketing strategies, and recommendations.
- A presentation summarizing the key insights and proposed strategies.
24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
What is InPower?
InPower is a safe and inclusive social platform designed for all, no matter where you're from. Unlike traditional social media, InPower focuses on emotional intelligence, personal growth, and meaningful conversations instead of negativity and division.
How InPower Works
π± A Positive Social Media Alternative β A space where users connect, support each other, and grow together.
π Badges & Certifications β Earn verified badges by developing essential social and emotional skills like conflict resolution, leadership, and effective communication.
π€ AI-Powered Support β An emotionally intelligent chatbot provides guidance, resources, and a safe space for users to express themselves.
π‘ Community-Led Learning β Instead of punishing mistakes, InPower offers educational tools and resources to help users learn and improve.
π₯ Expert-Led Groups β Join discussions, workshops, and mentorship programs led by psychologists, coaches, and professionals.
InPower is more than just a social media platformβitβs a movement towards a kinder, more emotionally intelligent online world. π