The main goal for the project is to conduct a thorough analysis of Carolina's Brownies business and economic landscape, evaluate internal and external conditions affecting the organization, identify opportunities for growth, and create a proposal for the business. This will involve several different steps for the students, including:

-Understand the company's goals, mission, and products.

- Analyzing company’s performance and identify trends and opportunities.

- Researching the competitive landscape and market trends in the gourmet brownie industry.

- Identifying potential areas for expansion (including new products, markets, marketing strategies) or improvement based on the organizational diagnosis and the needs of the small business.

- Creating a proposal outlining recommendations for business growth and development.

By the end of the project, students should complete the following list of activities:

- A comprehensive analysis of Carolina's Brownies' business

- A report on the competitive landscape and market trends in the gourmet brownie industry.

- Identification of potential areas for expansion or improvement based on the organizational diagnosis and the needs of the small business.

- A detailed proposal outlining recommendations for business growth and development.

Final deliverables:

- A final report including the comprehensive analysis, market research, and proposal recommendations.

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I am available for zoom calls once a week, answering the student’s questions by email as needed and giving them the information necessary to complete the assignment.