Number of individual students required: 1-2

Petit Soleil Studio is looking for an SEO, Google and Shopify wizard who can help us drive more traffic, improve our ranking, and convert visitors to shoppers. We are a local business that needs to attract local customers, but we also deliver across Southern Ontario.

The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our business
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• A Customer Relationship strategy from first search on Google, first visit to our website, multiple purchases, leaving and reviews.

3. Creating a Customer Relationship sequence of pop-ups, emails, surveys, etc; working in tandem with social media team on this.

4. Creating content for prominent media websites for the purposes of SEO back-linking.

5. Writing engaging blogs on houseplants, living with nature, and how-tos of curating a beautiful home with handcrafts and plants

6. Working with tools and programs such as Shopify, Flodesk, popups, e-newsletters,

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• Petit Soleil Studio is the first name people recommend for beautiful plants, handmade and natural supplies, advice, and experiential learning opportunities.

Ideally, students will have an interest in houseplants, decor, DIY or living a nature-centric life. It's an asset if student has knowledge of paid advertising through Google and Facebook.

Some day to day supervision. I am a formally-trained teacher and have mentored over 20 university-level interns in my former role working with a social enterprise. Working with me will be a positive and enriching experience.