We will launch our app in the fall but prior to our launch we will do a fundraiing campaing to test our market.

We would like to work with students to design a fundraising campaign and encourages engagement with the brand and our app. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic.

This will involve several different steps for the students, including:

• Familiarizing themselves with the app, our mission and goals.
• Identifying groups that the campaign will target.
• Identifying ideal outcomes and key performance indicators (KPIs).
• Identifying potential sponsors and partners who can support our campaign.
• Creating a promotion and marketing plan.

Bonus steps in the process would also include:

• Assisting in the development of leaflets, posters, videos, and / or brochures.

By the end of the project, students should demonstrate:

• Understanding of the app, our mission and goals
• Identification of target groups
• Identification of ideal outcomes and KPIs
• Identification of sponsors and partners
• Creation of a marketing plan

Bonus steps would include:

• Designing promotional materials for our campaign

Final deliverables should include

• A final report including a project schedule and clear definite steps to take and key players to work with.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our organization’s mission and goals
• Our fundraising objectives
• Input on choices, problems or anything else the students might encounter.