We have identified the need for developing a library of infographics and other visual designs (e.g., icons, graphics for videos/films, presentation templates, social media post designs) that will improve our outreach and engagement efforts.

We want you to assist us in developing a strategy that can helps drive interest in male contraception, generally, and Male Contraceptive Initiative, specifically.

For this project, you will need to:

• Understand our brand and mission.
• Review and evaluate our existing visual approach to outreach efforts.
• Conduct research on visual design strategies from similar organizations (e.g., provide a landscape review of analogous efforts).
• Develop a library of mutually agreed upon elements for our ownership and use.

You will have access to our Marketing & Communications Director, who will communicate regularly with you and provide any information and clarification needed.

We want to increase our youth engagement through a mission-aligned marketing campaign that works within our budget and time constraints.