About this project

We want to take our business to the next level. We've developed the Canadian market, and now we'd like to dip our toes in the US market. Our ideal clients are pre-K, K and elementary schools and school boards. We require some assistance is assessing our customer landscape outside of Canada... and therefore want to learn more about customer’s expectations and behaviors where there be dragons.

There are several entry points into our market:

• schools and school boards, public, private, charter, etc.
• Speech Language Pathologists, whether in private or public practice
• Organizations catering to the needs of educators, teachers and specialists

We need a list of all actors in the field. Where are our buyers and how do we reach them? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviors and expansion expectations. These should supplement the location recommendations.