The main goal for the project is to provide the Food Trucks Association of Canada with a set of well-designed email marketing templates and a customer journey mapping plan. This will help the organization to engage with its members and potential customers more effectively. The project will involve the following steps for the students:

- Learning about the Food Trucks Association of Canada's mission, goals, and target audience.

- Creating a set of email marketing templates using HTML and best practices around content and copywriting.

- Developing a customer journey mapping plan to understand the touchpoints and interactions with the association's members and potential customers.

- Implementing light touch work around automations to streamline the email marketing process.

By the end of the project, students should complete the following tasks:

- A set of well-designed email marketing templates using HTML, incorporating best practices around content and copywriting.

- A customer journey mapping plan outlining the touchpoints and interactions with the association's members and potential customers.

- Implementation of light touch work around automations to streamline the email marketing process.

Final deliverables:

- All source materials for the email marketing templates and customer journey mapping plan.

- A written report explaining the design process and outcomes.

• Software and other tools to use for the project
• Resources such as templates, stock photography, and other elements needed to build emails
• Support from team members who have deep experience in the sector and in digital marketing