Driving Growth: Strategic Marketing Insights for CLICK
Project scope
Categories
Branding & style guides Market research Competitive analysis Digital marketing Marketing strategySkills
marketing strategies target audience strategic marketing business metrics performance metric marketing market research key performance indicators (kpis) market positioning brandingThe goal of this project is to provide actionable marketing insights and strategies that CLICK Digital Empowerment Inc. can implement to boost visibility, attract new customers, and generate revenue. Students will apply their expertise in market research, branding, and digital marketing to deliver targeted solutions within the available timeframe.
Students will engage in the following activities:
- Conduct focused market research to identify key target audiences and analyze competitors.
- Develop concise branding recommendations to enhance CLICK’s market positioning.
- Design a mini-marketing campaign with actionable content ideas and a one-month content calendar.
- Propose basic performance metrics to measure and track marketing success.
Expected Outcomes
Market Insight:
- A clear understanding of one or two key target audience segments, their preferences, and behaviors.
- Identification of primary competitors and opportunities for differentiation.
Enhanced Branding:
- Actionable recommendations to improve CLICK’s branding and messaging for stronger market positioning.
Marketing Strategy:
- A practical, focused marketing campaign with content ideas tailored to CLICK’s goals.
Measurement Framework:
- A set of basic performance metrics (KPIs) and tools to evaluate the success of marketing efforts.
Practical Recommendations:
- Tangible, concise strategies that CLICK can implement immediately to attract new customers and generate revenue.
Expected Deliverables
Market Research Report:
- A 5-7 page or slide summary of target audience analysis and competitor research.
Branding Recommendations Document:
- A 2-3 page or slide document outlining key branding improvement suggestions.
Marketing Campaign Outline:
- A one-page plan or 3-5 slide deck with 5-7 content ideas and a one-month content calendar.
Performance Metrics Summary:
- A one-page document or single slide detailing 2-3 KPIs and recommended tracking tools.
Final Presentation:
- A polished 10-15 slide deck summarizing all findings, recommendations, and strategies.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
CLICK Digital Empowerment Inc. was founded in 2024 by Brooke B. with the mission of enhancing digital literacy for underserved communities. Initially focused on supporting seniors, CLICK has since transitioned to providing tailored digital solutions for small-to-medium enterprises (SMEs). Recognizing the increasing need for business owners to navigate digital transformation, CLICK now specializes in helping SMEs leverage online marketing, AI-driven tools, and automation to streamline operations and improve customer engagement. By offering expert guidance and hands-on support, CLICK aims to empower businesses to thrive in the digital era.
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