RBC Future Launch
RBC Future Launch
Log in Sign up

SEO and Social Media Strategy

Closed
City Test Prep (CTP)
City Test Prep (CTP)
San Francisco, California, United States
Bara Sapir, MA, CHt, CNLP, MBSR-T
Bara Sapir, MA, CHt, CNLP, MBSR-T
CEO/Founder
(1)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy Information technology
Skills
search engine optimization digital marketing google analytics keyword research speed reading social media content social media social media marketing
Details

Position available: 2

Our team is looking for a social media marketing wizards who can help us drive more traffic and improve our SEO positioning.

This is for two different sites which themselves have different targets, and thus 2+ interns or a team, per website, for a total of 4 interns and/or team.

The project can either be completed by a group, or the different parts will be split into multiple projects.

One site is for our regular website and the other is for an online platform that trains people in speed reading for admissions tests.

Websites: citytestprep.com AND an upcoming website due to launch late Feb/March 2021, connected to: mindflowspeedreading.com (this is NOT the final site)

The project requirements include:

INTERN 1:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  • Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site

INTERN 2:

  1. Creating engaging content for prominent media websites
  2. Working with tools and programs such as canvas, hoote suite, google analytics, etc.

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Being the top-ranked result for the keywords speed reading for high stakes tests, mindful test-taking,

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

Weekly with web team and full team and as-needed meetings.

About the company

Company
https://mindflowspeedreading.com
San Francisco, California, United States
Education

CTP is a full-service test preparation company disrupting the education space by combining holistic and mindful modalities with content mastery and best methods in test-taking. With offices based in NYC and The San Francisco Bay Area. We serve each student individually, with clients in middle through the medical school. Our holistic and mindful techniques help students to regulate the emotions that emerge when in a high-stakes, pressure-filled experience. These methods support comprehensive learning, improve performance, and lead to top scores. MindFlow is our mindful speed-reading module, that we offer in-person and online. Simply put, CTP is to students what sports psychologists and trainers are to high performing athletes. Other things we're involved in:MBA Waves a weekly LinkedIn Live program for business school hopefuls and our online platform, MindFlow Speed Reading. citytestprep.com, mindflowspeedreading.com and mbawaves.com