Social media campaign to help Canadians get active
Project scope
Categories
Communications Operations Project management Marketing strategySkills
digital marketing social media management social media strategy social media scheduling facebook advertisingWe need to organize a social media campaign to raise awareness of a GoFundMe fundraising initiative.
The goals for this project would be to utilize existing Facebook and LinkedIn channels for the program, then plan 12 weeks of social media posts to promote the GoFundMe campaign . We have produced a video for the program that can be used as the central part of this campaign.
About the company
The Prescription to Get Active (RxTGA) program helps promote physical activity as preventative healthcare by having doctors prescribe activity for any condition, and patients take their prescription to a local fitness or recreation facility for a free trial to get started. The program works with both sides in a community, setting up doctors and clinics with prescription pads and training, and the fitness facilities who will participate in the program. Patients visit our website to find participating facilities near them to redeem it and get started. The program started in Alberta in 2011 and has grown there to 92% of doctors in the province writing prescriptions. It has recently expanded to Ontario, with 4 communities coming online at the end of 2018. This year, we are raising awareness and funding to scale the program nationally.