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Cross the Line Consulting
Cross the Line Consulting
Vancouver, British Columbia, Canada
Piper Clarke
She / Her
Owner
(2)
3
Project
Academic experience
50 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Creative writing Media
Skills
target market marketing blog posts blogs
Details

We want to create a blog to strengthen our marketing.


We would like to collaborate with students to create blog posts that drive more traffic to our website.


This will involve several different steps for the students, including:

  • Familiarizing themselves with our goals, target market, products and services.
  • Recommending topics for our blog posts in addition to creating blogs based on the listing of topics we have created (this is where you can start)
  • Drafting blog posts relevant to our business.
  • Revising blog posts based on feedback.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our goals, target market, products and services
  • Drafts for relevant blog posts
  • Revisions of blog posts
  • Final Blog posts

Bonus steps would include:

  • Recommending blog marketing strategies

Final deliverables should include

  • Blog posts.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • The client's target market, understanding of their industry
  • Ability to take blog topics and themes and create blogs that will be posted on the website and LinkedIn
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
https://crosstheline.com
Vancouver, British Columbia, Canada
2 - 10 employees
Marketing & advertising

Cross the line consulting offerings marketing support to their clients. We work in various capacities with multiple clients expanding over various industries. We support them with everything from social media to being their third party marketing department (overseeing the brand, marketing plans, digital campaigns, reporting, etc). We also offer business/marketing coaching for clients who want to do their own marketing but need some support.

This specific job will be for a client we support that operates in the Fleet Management sector. They offer a wide range of services that support companies who have fleets (ie. delivery companies, construction companies, etc)

Please note, we are in the process of creating a new website and therefore we don't have a live website right now.